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In a world of abundance attention is scarcity. As consumers are becoming increasingly averse to interruption, brands are facing a major challenge to remain relevant. We believe that relevance is a key driver of brand growth and the world of sport & entertainment provides brands with an unrivalled, content rich playground to embed in the culture of the consumers.
Today’s sporting events welcome people of all ages and backgrounds seeking more than just their share of action on the pitch. Crowds at the biggest sporting events are placing more value in the entertainment and pleasure they offer off the pitch, and businesses are quickly responding to this.
Gone are the days of stadiums filled with statistic-obsessed teenagers and fans dressed head-to-toe in sportswear. Event organizers in the region are rapidly revamping their entertainment offerings at events in a bid not only to grow audiences, but to enhance the overall experience. Sponsors are spending as much on their activation budgets as they are on acquiring the event rights in the first place. The commercial dynamics of sport and entertainment are more intertwined than ever before.
‘On a personal level, I remember vividly my first ever football match. It was on a cool September afternoon at Highbury watching Liverpool beat Arsenal 2-0. The experience left an indelible mark and I was forever hooked. I recall just as vividly my first ever “live event”, a Disney On Ice show a year earlier at London’s Wembley Arena. I sat in wonder and awe by my father’s side as I watched Mickey, Minnie and all the Disney characters that I adored skating before my very eyes. The flame was lit and has been burning ever since.
Sports, physical contests pursued for the goals and challenges they entail. Sports are part of every culture past and present, but each culture has its own definition of sports. The most useful definitions are those that clarify the relationship of sports to play, games, and contests. “Play,” wrote the German theorist Carl Diem, “is purposeless activity, for its own sake, the opposite of work.”
Sport pertains to any form of competitive physical activity or game that aims to use, maintain or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, through casual or organized participation, improve one's physical health.
Sport is commonly defined as an athletic activity that involves a degree of competition, such as netball or basketball. Some games and many kinds of racing are called sports. A professional at a sport is called an athlete. Many people play sports with their friends. They need coaches to teach or train teams or individuals how to do better. Sports can be played indoors or outdoors and by individuals or team.
Sports is needed for health and can help reduce diseases such as heart attacks, many types of cancer, depression and anxiety, and dementia. Different types of sports help our body in different ways. For children, sports play an extremely important part in their lives by providing all round development of the child, physically, mentally and emotionally.
Some people like to watch other people play sports. Those who watch others playing sports are called fans. While some fans watch sports on television, others actually go to stadiums or other places where people pay to watch them in person. These fans are called spectators.
The high jump is a track and field athletics event. Without the aid of any devices, athletes jump over a horizontal bar placed at measured heights. The high jump was first practised in England in the 19th century. It became an Olympic sport in 1896 for men and in 1928 for women. The rules that were made in 1865 still exist today. Thus, every athlete has three attempts on every height. The athletes are allowed to touch the bar but they must not knock it down.
The triple jump (also known in certain countries as a triple hop, step and jump or hop, skip and jump) is a athletics event. It has been a part of the World Championships since 1995. The event consists of someone running up to a line, jumping and landing on the same foot (a hop), jumping onto the other foot (a skip) and then jumping into a shallow pit of sand. The winner is the person whose final jump lands the farthest from the line they started jumping at. It is a common game played on playgrounds.
Public transportation in Seoul is certainly a cut above the rest. Their metro systems have smart payment systems, 4G, and Wi-Fi. On top of all that, their subways are climate controlled and have seat warmers.
The discus throw is an event in athletics, where a heavy disc is thrown for distance. It was invented in 708 BC in Ancient Greece.[1] The goal is to throw the discus farther than your opponents.
The discus throw is the subject of a number of well-known ancient Greek statues and Roman copies of them.US thrower Al Oerter is one of only two athletes to win the same individual event at four consecutive Olympic Games.
For that first game of basketball in 1891, Naismith used two half-bushel peach baskets as goals, which gave the sport its name. The students were enthusiastic. After much running and shooting, William R. Chase made a midcourt shot, which was the only score in that historic contest. Word spread about the newly invented game, and numerous associations wrote Naismith for a copy of the rules, which were published in the January 15, 1892, issue of the Triangle, the YMCA Training School's campus paper.
The court, where the game is played, is a rectangle, and at both end lines there is a goal called a "hoop" in the shape of a circle basket with the bottom cut out.
“Association football is a sport played between two teams. It was invented in England, and is played in most countries. In the United States, Canada and Australia, it is called soccer. In most other countries it is called football. Association football is the most popular sport in the world. [1] Ball games like football have been played around the world since ancient times. The modern game was created in England in 1863, when the Football Association wrote a standard set of rules for the game.”
Each team has 11 players on the field. One of these players is the goalkeeper, the only player who is allowed to touch the ball with their hands. The other ten are known as "outfield players". The game is played by kicking a ball into the opponent's goal. A match has 90 minutes of play, with a break of 15 minutes during the match. The break in the middle is called half-time. Added time may be added after half time or after 90 minutes to make up for time lost during the game because of fouls, free kicks, corner kicks, injuries, bookings, substitutions or any other time the game is stopped. If a match ends in a tie, extra-time with two halves of 15 minutes each may be played, and if there is still a tie, a penalty shootout decides the winner. Sometimes extra-time is skipped and the game goes right into the penalty shootout.
Canadian football is football generally played in Canada and follows much the same general rules as American Football. Compared to American football, the field is slightly longer and wider, 110 by 65 yards (101 by 59 m) rather than 100 by 53 1/3 yards (91 by 49 m), and the endzones are 10 to 15 yards deeper. There are also only 3 downs instead of 4, and the field goal posts are at the front of the endzone instead of the back. There are 12 players per team on the field during play. More than one player may be in motion before the snap of the ball and the rules are less strict about players position relative to the line of scrimmage.
Formula One is the top level racing championship worldwide. Formula One cars have no fenders or quarter panels like regular passenger cars. At the front and back of each car there is a spoiler, or wing, which uses air to push the car onto the ground and give it more grip to go faster. Each Formula One race takes place in a different country. These races are called Grands Prix (French for "grand prize"). Indy Cars look very similar to Formula One cars, but race on oval tracks that have only banked left-hand turns, and more complex road courses which have both left and right hand turns. Endurance races are a type of race involving heavily modified cars called touring cars and purpose-built race cars called sports prototypes. Each race team has more than one driver because endurance races last for several hours, so drivers take turns. The world's most famous endurance race is the 24 Hours of Le Mans in France.